Holiday Specials & Promo Ideas for Dental Practices

Is your Practice ready for the Cyber Season?

It’s never too early to start planning and prepping for the largest shopping holiday of the year – and DentalStores is here to help.

Over the next month, nearly every business will offer discounts and incentives to shop, but whether it’s due to a time crunch, or a global pandemic, it is expected that consumers will opt to do a good chunk of their purchases online versus in physical stores and spaces. We here at DentalStores want to help you get involved and offer patients and their loved ones, the best professional dental products and services to brighten their holiday and their smiles.

Offer Specials on Treatments
Everyone wants to look and feel good, especially around the holidays. While social gatherings may be much smaller, or virtual, so why not use this time to offer specials on whitening, clear aligners or even your Dental Membership plans! These offers can be a gift for themselves or someone else on their list.

Up the Stakes
To drive awareness, consider running a giveaway or contest on your social media platforms on Black Friday or Cyber Monday. Encourage patients/followers to like, share and comment to enter to win. Giveaway ideas include discount on memberships, free whitening, product bundle, etc. Tip: this is also a great way to gain awareness, new patients/followers, email signups and potential reviews.

Show Some Local Love
Shoppers are searching for ways to support local businesses now more than ever. Use this time of holiday cheer to showcase your local pride and contributions – food drive, clothing drive, etc. (Great idea for Small Business Saturday.) While this may not add to your bottom line, it is a nice way bring awareness to your community involvement and the causes that you support. You can even give away local gift certificates to restaurants, stores, salons, spas, etc alongside your dental products/services.

Be an Early Bird
An early start is essential! If you are considering offering discounts or specials for Black Friday/Cyber Monday (BFCM), we suggest putting them on social media a few days in advance to give your patients/followers time to pick and choose and get excited about their purchase. You can also use email marketing, blog posts and social media countdowns to keep up the excitement.

Enjoy and Happy Holidays!

The Ultimate List: 31+ Ways to Market Your Dental Membership Plan

You finally took the leap and created your own In-House Dental Membership Savings Plan. But how do you get patients to join? You have to market your plan and let patients know you offer a new savings program.

Coming up with a successful strategy to market your dental membership plan can be tough to do. So we’ve compiled over 30 different ways to market your dental membership plan to make life easier for you and your team.

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How Dental Membership Plans Could Replace Insurance

If you are looking for a way to keep up with the ever-changing patient base, a dental membership plan might be the right option for you. Patient preferences have changed over the years, and they are demanding more access and more options when it comes to their dental care.

Traditional options are antiquated, offering a one-size fits all approach to care and reimbursement – but in today’s world that just doesn’t cut it – overhead is skyrocketing and patients have more line-items on their budgets than ever before. A “membership plan” is the future.

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Benefits of using ACH in your Dental Practice

With advances in technology, paper checks have become a thing of the past. Businesses must spend time at the bank to deposit these checks and wait for them to clear. Customers must remember their check book and to pay their bills on time. Luckily, there is a better way, ACH payments – widely known as eChecks. ACH payments can save your practice up to 70% vs standard credit card processing fees. Continue reading →

27 Million Lost Insurance in Pandemic – In-House Membership Savings Plans are More Important than Ever

The COVID-19 pandemic ravaged the economy, setting off mass layoffs and upending lives and businesses across the country. By June 2020, it’s estimated that a staggering 27 million people will have lost health and dental insurance coverage.

The effects to dentistry were immediately seen – with a 70% drop in dental expenditures, as many offices were forced to close or see emergency patients only. But the long term effects are equally as alarming: it’s estimated that dental spending and utilization will go down by

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