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Holiday Specials & Promo Ideas for Dental Practices

Is your Practice ready for the Cyber Season?

It’s never too early to start planning and prepping for the largest shopping holiday of the year – and DentalStores is here to help.

Over the next month, nearly every business will offer discounts and incentives to shop, but whether it’s due to a time crunch, or a global pandemic, it is expected that consumers will opt to do a good chunk of their purchases online versus in physical stores and spaces. We here at DentalStores want to help you get involved and offer patients and their loved ones, the best professional dental products and services to brighten their holiday and their smiles.

Offer Specials on Treatments
Everyone wants to look and feel good, especially around the holidays. While social gatherings may be much smaller, or virtual, so why not use this time to offer specials on whitening, clear aligners or even your Dental Membership plans! These offers can be a gift for themselves or someone else on their list.

Up the Stakes
To drive awareness, consider running a giveaway or contest on your social media platforms on Black Friday or Cyber Monday. Encourage patients/followers to like, share and comment to enter to win. Giveaway ideas include discount on memberships, free whitening, product bundle, etc. Tip: this is also a great way to gain awareness, new patients/followers, email signups and potential reviews.

Show Some Local Love
Shoppers are searching for ways to support local businesses now more than ever. Use this time of holiday cheer to showcase your local pride and contributions – food drive, clothing drive, etc. (Great idea for Small Business Saturday.) While this may not add to your bottom line, it is a nice way bring awareness to your community involvement and the causes that you support. You can even give away local gift certificates to restaurants, stores, salons, spas, etc alongside your dental products/services.

Be an Early Bird
An early start is essential! If you are considering offering discounts or specials for Black Friday/Cyber Monday (BFCM), we suggest putting them on social media a few days in advance to give your patients/followers time to pick and choose and get excited about their purchase. You can also use email marketing, blog posts and social media countdowns to keep up the excitement.

Enjoy and Happy Holidays!

27 Million Lost Insurance in Pandemic – In-House Membership Savings Plans are More Important than Ever

The COVID-19 pandemic ravaged the economy, setting off mass layoffs and upending lives and businesses across the country. By June 2020, it’s estimated that a staggering 27 million people will have lost health and dental insurance coverage.

The effects to dentistry were immediately seen – with a 70% drop in dental expenditures, as many offices were forced to close or see emergency patients only. But the long term effects are equally as alarming: it’s estimated that dental spending and utilization will go down by

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New CE Subscription Program for Dentists

The team at Dental Nachos has put together a cool new offering for Dentists – a subscription CE program called Dental Nachos Supreme Salsa.

It offers dental-focused CE & support delivered to members online and covers a broad range of topics including soft tissue grafting, restorative dentistry, oral surgery, endo, implants, practice management and more.

“We are introducing a program for dentists to SURVIVE and THRIVE in the real world! Together we can do something cool! Not regular people cool, but dentisting human cool!” – The Nachos Team

Live streamed online courses mean CE credits can be obtained any time – making it convenient for members. It also includes clinical CE courses as well.

Dental Nachos is a continuing education and professional development company for dental students and practicing dentists. Paul Goodman started the company as a Facebook Group and it has grown in popularity ever since.

Ultimate Guide to In-House Dental Savings Plan Management Software Apps

Known as in-house Dental Savings Plans, or a variety of other terms, such as membership, dental clubs, VIP, loyalty or benefit plans. There are a number of providers that offer this service to dental practices, including ours. Most, if not all are based in the “cloud” and essentially deliver software as a service (SAAS).

But what are the features that you should look for? Who offers these services? Continue reading